Coverfly Brand
Resources & Guidelines

This simple kit is for using the Coverfly logo in conjunction with our brand guidelines.
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Brand Colors

The Coverfly logo should appear in our brand standard Coverfly Red, except when limited by design and contrast ratios. See special use cases below.
Coverfly Red
#C50003
RGB: 197.0.3
CMYK: 16.100.100.7
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Coverfly Black
#151515
RGB: 21.21.21
CMYK: 73.67.65.80
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White
#FFFFFF
RGB: 255.255.255
CMYK: 0.0.0.0
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Clear Space

Please do not crowd our logo and always give it room to stand out. The clear space around the Coverfly logo is the width/height of the letter O.

Logo Color

The Coverfly logo commonly appears on solid colors, textures, and content. Proper contrast ensures logo readability. Coverfly Red is our brand’s primary color, but our logo does appear in Coverfly Black or white when necessary. If it's difficult to see the full-color logo over a specific color or image you can use a monochrome logo instead.

Readability

When placing our logo on a background, aim for a contrast ratio of 2.3:1 or higher to ensure readability. If the contrast is too low, adjust the background or choose a different one.
85% Black
Contrast ratio = 2.43
35% Black
Contrast ratio = 2.55
55% Black
Contrast ratio = 1.13
45% Black
Contrast ratio = 1.85

Things to Avoid

Using our logo consistently ensures brand recognition and allows for creativity elsewhere. Please avoid altering our logo in any way.
Don’t stretch or distort.
Don’t change the color or add gradients.
Don’t rotate.
Don’t add special effects.
Don’t add an outline.
Don’t place on a busy background.