Our Story

Coverfly was born when the teams behind ScreenCraft and WeScreenplay partnered in 2017 to solve some serious problems they saw with Hollywood’s decentralized and messy screenwriting talent-discovery process.

Coverfly’s purpose is to provide centralization for the entertainment industry to discover diverse, talented new voices in screenwriting from all of the best-regarded screenwriting competitions, fellowships, labs, festivals and talent-discovery programs.

Coverfly connects emerging writers with the industry, guiding writers to improve their craft and career through partnerships with top competitions, fellowships, and coverage providers.  We offer a variety of programs to showcase great talent, while being good stewards of aspiring writers as they determine their next step forward.

Our Team

As a team, we routinely collaborate and iterate on strategies with a focus on results.  Three core values keep us aligned: curiosity, trust, and impact.  We foster a culture of constant learning and improvement where teammates work together to accomplish user-focused initiatives. We’re hiring!

Scot Lawrie

President / CTO

Software engineer and problem-solving guru, Scot spent years tapping on a piece of plastic in just the right way to create Coverfly. He has a great recipe for fried Okra, but he forgot it.

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Thomas Dever

Head of Writer Success

Fiercely proud Ohio native, Tom Dever is an independent film producer & writer, published author and, if he does say so himself, a damn fine script analyst.

Merry Grissom

Script Analyst

An actress, director, and award-winning writer and producer, Merry has been involved in performance and production for more than 35 years. She is proud of her many accomplishments, including a deep understanding of the difference between they’re, there, and their. She also really likes gum.

John Rhodes

Head of Marketing and Business Development

John has worked in script development on such projects as The Grey starring Liam Neeson, Rabbit Hole starring Nicole Kidman, and Drive starring Ryan Gosling. He co-founded ScreenCraft Media in 2013. He doesn't know where he parked his car.

Julianna Hartke

Reader Coordinator

A writer, independent producer, and script analyst, Julianna has been involved in film development and production for over ten years. She is easily lost in the city, but always knows the nearest game store or coffee shop.

Mitch Lusas

Head of Product

Having marketed theatrical features and built products for the likes of Disney, Paramount, and Netflix; Mitch knows a thing or two about developing projects. Just don’t ask him his age… he doesn't remember it.

Micah Goldman

Script Analyst

Micah Goldman got his start as a production assistant for multiple seasons on the NBC show The Office. Later on, he wrote and executive produced a pilot presentation for Fox Television Studios that was released on Hulu.com. Currently, provides detailed screenplay and pilot notes for both established and up-and-coming writers.

Magdalena Waz

Product and Account Manager

Magdalena is a writer, editor, and producer from Krakow, Poland. She hates watermelon but loves a good farmers' market.

Jeff Kimball

Script Analyst

After receiving his Master's Degree in Screenwriting from New York Film Academy Burbank, Jeff has been involved with the Lifetime and Hallmark channels as a way to satisfy his love for genre and thrillers. Although he hails from the town of Manchester by the Sea, he is unfortunately not responsible for the Oscar-winning screenplay.

Aleksandra Hansen

Script Analyst

Hailing from Norway (yes, right by where Frozen takes place), Aleksandra is a writer and artist who previously worked in production and literary management before becoming a script analyst full time. When she’s not hanging out with her cat, Tim, she is thinking about her cat, Tim.

Mithra Alavi

Script Analyst

Mithra B. Alavi is an Iranian American director, writer, and script analyst who, when not working, enjoys flying through the air in her neighborhood aerial acrobatics studio. She has a strong aversion to socks with sandals, touching arms with strangers on airplanes, and cold weather sports.

Monica Cecilia Lucas

Script Analyst

Monica is a writer, a tree hugger, and an eager foster mom to wayward animals. Before moving to LA, she lived in Washington, DC where she worked as an unsuccessful political activist. Now, she gets her kicks by helping writers realize their artistic potential, and by nurturing her home garden.

Jen Rothenwander

Social Media and Customer Success Manager

Jen loves a good story, and has a deep appreciation for the intricacies of social media and human interaction. She’s currently raising a tiny human to be the superhero of her own stories. Jen firmly believes balance is the key to life which is why she always orders fries with her salad.

Mark Stasenko

Head of Operations

Mark is the co-founder of WeScreenplay and most recently a staff writer on a Netflix show. He doesn’t always know where to find the closest water fountain, but he always knows where John parked his car.

Waffles

Head of Human Appreciation

Born of modest means in what is now the modern day Czech Republic, Waffles came to America during her formative years with a singular dream: to provide appreciation for the team behind a best in class technology service for the screenwriting industry. She is a Pisces.