So you have a few really strong scripts under your belt that you’ve been rewriting constantly, and now you’re ready to use them to start your writing career. But before you simply send those scripts out, you need to figure out your brand.
At the end of the day, reps look at your writing and your brand. This not only includes what you love to write but also your background, your personal connection to your projects, and your unique voice as a writer and a person.
Here to help are the panelists from the Coverfly Career Lab’s first panel, who had a lot of helpful advice on how to improve your brand.
Be Open to Pivot
Even if you think you know what your brand is at the start, it is important to be prepared to make a change as you start taking meetings and getting your work seen by professionals. You may think of yourself as the romantic comedy expert, but a producer could see potential for horror or thriller based off of a meeting with you. A good example of this comes from panelist Monica Macer, the showrunner for Netflix’s Gentefied, who remembers how an early pivot from action to character driven work helped her establish her brand and that becoming “a better character writer has made [her] a better action writer.”
Another writer who shared a similar experience is playwright and television writer David Rambo, known for his work on Empire and CSI, who found himself having to pivot in order to focus on story instead of character. “I was always known as the character guy,” says David, “it took me a long time to learn story.” Being open to these changes can change what you believe your brand is, but could show you aspects of your writing you may not have considered as your strongest assets.
Maintain Your Voice
No matter how much you pivot, it is crucial to maintain your distinct voice and keep it consistent regardless of what you are writing or demonstrating as the strongest part of your brand. You are a distinct person with a unique perspective to bring to the table, and it is important to see this in your writing as part of your brand. This is something that can really help your brand stand out, and when you’re taking meetings, according to Monica, it’s a great way “to be memorable in a day of ten meetings”.
Maintaining a clear voice is something that Eric Fineman, the senior Vice President of Pascal Pictures, really values when it comes to finding new writers to work with. “Find a personal connection to each project...you want to feel a real passion and urgency to write the script, which hopefully will translate to the urgency for the audience to want to watch it.”
Be Open to Opportunities
Both David and Monica emphasized the importance of being open to opportunity, both for brand as well as for career. “No job is too small. Put in the work...opportunities need to be capitalized upon” says Monica. It also helps to take these opportunities to test the waters and see new genres and stories that could really help your brand. These opportunities also help create a bigger backstory for you as a writer, providing pieces you can use to help contribute to your brand.
Bios and Loglines
So after a lot of deliberating, opportunity taking and pivoting, you’ve finally figured out your brand that combines your voice and the work you excel in. The last step comes with putting this into a package that is easy for managers, agents, and execs to read and understand who you are. This comes both with a bio for you as a writer as well as loglines for the scripts in your repertoire.
Eric’s big piece of advice? “Consider bios and loglines from an analyst perspective” and ask yourself “how does the information correspond with what you’re seeing in the industry?” For more information on writing a strong bio, check out Coverfly’s blog Writing a Great Writer Bio for Your Coverfly Profile.